Category: digital marketing

• How Corporate Hospital Marketing Builds Surgeon Brands — and Misleads Patients

  Corporate hospital marketing teams use SEO, keywords, and paid reviews to create surgeon brands that often overshadow real expertise. Dr. Om Patil, an independent spine surgeon in Mumbai, explains how investor-driven advertising shapes patient perception — and why ethical, patient-centered care still matters most.

  spinewala

  November 25, 2025

  digital marketing, healthcare, public health

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